Marc Mawhinney is back on the show. Last time was 2023, so we both have a bit more grey now.
In 2009 Marc closed his real estate brokerage and 100 people lost their jobs. The local media went after him. He got death threats, some of them handwritten. He told me the morning it closed felt like a death in the family. He was on his knees in the bathroom with the windows open, and there was a flower blooming outside that he still can’t smell without getting sick.
Then a stranger from an hour and a half away messaged him. He didn’t take a shot at him. He said he admired what Marc built and asked him to coffee. Marc doesn’t drink coffee, so he had a hot chocolate. That guy had closed businesses too, and he started listing off successful local entrepreneurs who’d gone under more than once. Marc walked out of there knowing he wasn’t the only one. They’re still friends.
What we got into:
How much of your identity gets wrapped up in the business, and what’s left when it’s gone. Marc was “the real estate guy” and then he wasn’t.
Why entrepreneurs hang on too long. Marc carries a coin that says “fall down seven times, stand up eight.”
How he made the jump. He kept a remote sales job and built his coaching business around it. When coaching matched his paycheque he went full time. It took about 11 months, and that was 2014.
The “trust recession” in coaching. People paid 10K, got burned, and now they won’t buy again. Add AI and the algorithms and it’s harder to get clients than it’s been in years.
AI slop, Instagram’s new teleprompter, and why people can feel it when it’s not really you. Marc won’t let AI near his book.
Todd Herman’s The Alter Ego Effect, and how to dial yourself up without turning into someone else. Remember when every coach started dropping F-bombs after the Tony Robbins doc?
Kids and money. In his 20s Marc would have shoveled anything to make millions. Now he wants to like what he does. And one line from an old office mate stuck with him: “Your PlayStation is never gonna say it loves you.”
Big congrats to Marc too. Episode 1,000 of Natural Born Coaches drops November 16.
Connect with Marc
Natural Born Coaches: https://www.naturalborncoaches.com/
Podcast episodes: https://www.naturalborncoaches.com/episodes/
The Coaching Jungle (30,000+ coaches): https://thecoachingjungle.com
Coaching Jungle VIP: https://myjunglevip.com/
JV and partnerships: https://www.jvwithmarc.com/
LinkedIn: https://www.linkedin.com/in/marcmawhinney/
Instagram: https://www.instagram.com/marcmawhinney/
Facebook: https://www.facebook.com/marc.mawhinney
Stuff we talked about
The Alter Ego Effect by Todd Herman: https://alteregoeffect.com/
Todd Herman: https://toddherman.me/
Gary Halbert’s The Boron Letters: https://www.thegaryhalbertletter.com/newsletters/BoronLetterCh1.htm
John Lee Dumas, Entrepreneurs on Fire: https://www.eofire.com/
Podcasters’ Paradise: https://www.eofire.com/pp/
Okanagan Angel Summit: https://www.okgnangelsummit.com/
More from The Picture of Wealth: https://www.thepictureofwealth.com/
