Selling your business may be the biggest financial transaction of your life—but it could also become the biggest emotional transition you'll ever face.

In this episode of The Picture of Wealth, Dustin Serviss sits down with Denise Logan, author of The Seller's Journey, to explore the side of business exits that almost nobody talks about.

While investment bankers, accountants, lawyers, and private equity firms focus on maximizing enterprise value and closing transactions, Denise has spent years helping founders navigate something far more personal: letting go of the business that has shaped their identity, relationships, daily routines, and sense of purpose.

Together, they explore why so many successful entrepreneurs struggle after selling their companies, how emotions can quietly derail a deal, and why preparing yourself for life after the exit is just as important as preparing your business for sale.

Whether you're planning to sell in two years or twenty, this conversation will change how you think about succession, legacy, and what it truly means to build a life beyond your business.

In this episode, you'll learn:

• Why founders often delay selling for years
• The emotional transition behind every business exit
• How identity can become your biggest obstacle to selling
• What private equity and M&A professionals often overlook
• How families are affected by business transitions
• Why many owners experience seller's remorse
• Practical ways to prepare yourself—not just your business—for a successful exit

If you're an entrepreneur, business owner, advisor, investor, or family office professional, this episode offers a fresh perspective on one of the most important decisions you'll ever make.

Twitter: @deniseloganusa

LinkedIn: https://www.linkedin.com/in/deniselogan

Website: www.deniselogan.com

Book: The Seller’s Journey: A Business Fable about Navigating the Emotional Obstacles to

Selling Your Business (available on Denise’s website www.deniselogan.com)